In August 2022, the Hudson's Bay Company announced it would be reviving the Zellers brand through online shopping and physical locations in 2023. In August 2021, the Zellers brand was relaunched as a pop-up shop ( store-within-a-store) at the Hudson's Bay store located in the Burlington Centre shopping mall. After the chain ceased, HBC converted three Zellers-branded locations into liquidation outlets for The Bay (since renamed Hudson's Bay), with the last of those stores closing on January 26, 2020. While HBC retained 64 Zellers locations, it announced on July 26, 2012, that all of them would be liquidated and closed by March 31, 2013, due to their lack of profitability. In turn, Target announced its intention to convert many of them to Canadian locations of Target, and re-sell the remainder to other parties such as Walmart Canada, resulting in their liquidation and eventual closure. In January 2011, HBC announced that it would sell the lease agreements for up to 220 Zellers stores to the US chain Target for $1.825 billion. At the same time, HBC's new owner NRDC Equity Partners was focusing on bolstering and re-positioning Zellers' sister chain, The Bay, with an upscale and fashion-oriented direction, and saw Zellers as a detriment to the turnaround. However, fierce competition by Walmart Canada and an inability to adjust to the increasingly volatile retailing industry resulted in Zellers losing significant ground in the 2000s. Zellers was acquired by HBC in 1978 before closing in 2013.Ī series of acquisitions and expansions allowed Zellers to reach its peak in the 1990s, with 350 stores across the country in 1999. Founded in 1931 in London, Ontario, in later decades it was based in Brampton, Ontario. Zellers was a Canadian discount department retail chain and is currently a brand name owned by the Hudson's Bay Company (HBC). Clothing, grocery, footwear, bedding, furniture, jewelry, beauty products, electronics, toys, sports equipment, appliances, housewares
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