![]() It's also why when you buy a can of Coke or Dr Pepper from some roadside cafe in a van, more often than not the ingredients/nutritional info is in some language you don't recognise, because somewhere in the supply chain that was cheaper than buying the UK version. in Eastern Europe, and then selling them to people in richer countries in order to turn a profit. It's also why there's a thriving grey market, buying Steam keys for games in poorer countries e.g. ![]() International pricing isn't as simple as "apply exchange rate, good to go", there are all sorts of factors that boil down to "what's affordable in that country", which is why pretty much everything from these, to PSN games, to graphics cards, to computer monitors, to TVs, is priced mostly pretty much the same (numerically) in the UK and the US.
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